Shocking new research has shown that target audiences are actually seeing only 47% of online campaigns. This just proves that many brands are struggling to target efficiently using digital mediums. The research also showed that travel brands are most effective, reaching 66% of their target audience. Entertainment came in second at 64% whilst the financial … Read moreIs your online campaign actually reaching your audience?
It comes as no surprise that companies tweak their marketing campaigns to ensure their products look their very best but where do we draw the line? Last week the Guardian ran a feature on an item of kitchenware called ‘The Kenwood Chef’ which explained how due to public opinion weighing (sorry) on the side of … Read moreHelping with public relations and why it goes wrong.