What trends will we face in 2017? In marketing and PR it is vital to remember than no one has a crystal ball and no one knows what will happen next. I mean, look at Brexit and Trump – did you see that coming? However we are able to use the last 12 months and … Read moreMarketing and PR trends in 2017.
Shocking new research has shown that target audiences are actually seeing only 47% of online campaigns. This just proves that many brands are struggling to target efficiently using digital mediums. The research also showed that travel brands are most effective, reaching 66% of their target audience. Entertainment came in second at 64% whilst the financial … Read moreIs your online campaign actually reaching your audience?
It comes as no surprise that companies tweak their marketing campaigns to ensure their products look their very best but where do we draw the line? Last week the Guardian ran a feature on an item of kitchenware called ‘The Kenwood Chef’ which explained how due to public opinion weighing (sorry) on the side of … Read moreHelping with public relations and why it goes wrong.
We asked Ameesha what it was like walking into an established team. Read on to see what she had to say. Starting a new job can be one of the most challenging times of your life and if you’re anything like me you dread it. On your first day, you feel like a kid again … Read moreSurviving your first day in a new marketing team.