Around the UK, Indian restaurants are often considered part of the local community. Whether you fancy treating yourself for a weekend takeaway, or even perhaps a cheeky midweek treat, Indian restaurants are now easily accessible and have a clear association with British culture and locals nationwide. Like most businesses or restaurants, customers tend to stay … Read moreLocal Promotion for your Indian Restaurant
Indian restaurants are a staple of any high street across the UK. It’s popular to have a takeaway on the weekend, but the growth of dine in restaurants has grown dramatically over the years. In a busy town, you’ll struggle to find an Indian restaurant not full on a Saturday night. Negative Implications can Arise. … Read moreIndian Restaurants – Online Reputation Management
Last week we showed the importance of marketing for Indian restaurants and how it can be beneficial for getting ahead of the competition. However there is more that can be done to enhance the exposure of your Indian eatery, and PR is one of the most effective methods there is. Why is PR so Important … Read morePR is Essential for Indian Restaurants
Today The Great British Bake Off returns to our screens. The hype is monumental. This is likely due to the show being broadcast on Channel 4 with new presenters and a new judge. Expensive Promotion. Although the programme speaks for itself, due to a continuous improvements, marketing is still a necessary tool and this year is … Read moreThe Great British Bake Off
Okay, we know what you’re thinking – the Olympics and marketing couldn’t be further apart! One is about the physically elite and the other is a bunch of social media whizzs sitting in an office talking about The Great British Bake Off. Despite our main differences, if you look closely there are a few things … Read moreThe Olympics and Marketing: What Do They Have in Common?
We’ve established in recent weeks the importance of marketing for hospitality events and restaurants in general. However, perhaps a restaurant that would yield the greatest rewards from marketing is an Indian restaurant. If you go anywhere in the UK nowadays you’ll find a host of Indian restaurants on every high street, this shows just how … Read moreWhy Marketing is Essential for Indian Restaurants
It’s that time of year where West London streets are buzzing with people and the festival spirit. Notting Hill Carnival. With food, music, and positive vibes it is a spectacle not to be missed, with around 2 million people coming for a long weekend celebration. Notting Hill Carnival’s Reputation. People come together in support of … Read moreNotting Hill Carnival
On the face of it, marketing your restaurant in order to appeal to customers should be a simple task. Each restaurant in the UK offers a different experience, be it quality food, friendly service or even a USP like being underwater. (Yes they do really exist!). Expensive Marketing. You’ll see plenty of adverts promoting food and … Read moreRestaurants – Be Smart with your Marketing
Greggs has been a staple of the British high street now for a number of years, whether you love it or loathe it, you cannot deny that the business performance of the bakery has been incredible over the last five years or so. However it wasn’t always so positive, in 2012 pre-tax profits were down … Read moreGreggs – Saved from the Brink
There is no escaping the amount of work that goes into setting up and then running a restaurant. Before you even begin to dream about running a successful establishment, you must have an appropriate location, welcoming interior, friendly service and a range of food and drink in place. Even when all of this is set … Read moreRestaurants – Enough Time for Marketing?