Hotels represent a very competitive market. Hotels are popular worldwide, from weekends away to those needing accommodation for a business trip. It’s safe to say there will always be demand for hotels.
Stiff Competition for Hotels.
This level of competition has intensified through the introduction of Airbnb and similar sites that allow users to rent to the public. This signals bad news for hotels as their market segment has shrunk, however high-quality hotels will always be in demand.
TripAdvisor is still one of the most widely-used sites to compare hotels and, although we believe the site is still useful, there are reasons to be concerned. Ultimately, the rating of your hotel is in the hands of the public and, although a positive referral is good for your business, a negative opinion is more likely to be noticed.
Marketing and Online PR is Vital.
With this in mind, you need reliable marketing and online PR that showcases your hotel and all the features that make it special. However curating a generic strategy that just brushes up your site or composes sporadic postings on Facebook will not be enough. If time is tight, or you need a more experienced hand for your marketing and PR needs, then a marketing agency may be the best option.
How VerriBerri Marketing Agency Essex can help.
If this is the case, then VerriBerri may be the solution. For the last nine years we have been lending our marketing and PR expertise to a host of businesses, predominantly those in the hospitality industry. Our team have a wealth of experience when creating all-encompassing strategies that utilise a host of online tools such as:
- Social media.
- Website design.
- Email marketing.
- Copywriting ( including blogging).
Online PR is another area that we have worked in for some time and do extremely well in. Our dedicated team ensure your hotel is published in reputable media publications. If VerriBerri is of interest to your hotel, then get in touch to see how we can enhance the exposure of your establishment.