Public relations is inarguably one of the most cost-effective and positive methods of marketing your restaurant. There have been many creative and successful food PR stunts. For example, in 2015 Snickers sent a box of their products to Jeremy Clarkson after the BBC incident, with a note that stated their famous tagline “You’re not you when you’re hungry”. Of course, this was a social media success with almost 5,000 retweets. Or take Carlsberg as another example, they set up a billboard in London which dispensed free beer. Here are just some of the ways food and drink PR can have a positive impact on your business.
Spreads Brand Recognition
How can you expect your product to sell if no one knows you exist? Sure, you know it exists. Your brother and mother knows it exists. But does anybody outside your family circle? Public relations is the perfect way to get your brand out there. Food and drink PR is an effective supplement to traditional advertising and marketing.
An Effective PR Agency Knows the Right Connections
If you’re a food and drink related company and are just starting out, you’re going to want to make as many connections as possible. Working with an effective PR company, they should have contacts with local and national food bloggers and journalists. This means that you will be able to host an event showcasing your latest recipe, or perhaps send off some free samples for them to try. More often than not, bloggers will write an article giving their review of a product. Again, this is another simple but effective way to spread brand recognition.
It Makes Your Brand Appear More Credible
Having an effective public relations strategy is vital to ensuring your brand maintains a good, reputable image in the public eye. The better public image you have the more credibility your brand will possess. A positive news story or a good review can convince potential consumers that your product is the latest must-have.
We understand how difficult it can be to try and manage all your own PR. That’s why we recommend choosing an effective PR agency, Essex. Verriberri, digital agency, Essex can help you maintain a positive public image and get your voice heard. Get in touch today on 01376 386850 to see how we can help you.