Since its inception, YouTube has been an ever-growing platform for sharing videos. Often visited as a site for a few laughs, or to see your favourite YouTube ‘personality’, there is no doubt that the website will continue to grow, as the site becomes more personalised and offers an array of content. VerriBerri, one of the top marketing and PR companies in London, have stressed the importance of using YouTube to enhance your business profile, however the lack of usage from brands throughout various industries is evident.
YouTube and Manchester City
A particular success story that springs to mind concerning business and YouTube is Manchester City Football Club. Not content with playing attractive football and topping the Premier League, this football club is also dominating the digital marketing world within football, which in turn is growing the club’s ‘brand’ and making them more recognisable day by day.
City’s use of YouTube in particular is something to truly behold. The club reached 1 million subscribers in October, being the first Premier League club to do so, while their channel has been viewed 350 million times in 6 years, these figures are unmatched in the football industry and go someway to explaining the club’s growing fanbase.
Manchester City’s content
A key element that supports City’s YouTube growth is the content itself. Rather than continual match highlights, or training goals, the club instead produces spontaneous content, such as behind-the-scenes videos, player vlogging and jumping on social crazes, such as the Harlem Shake in 2013, which received 9.3 million views.
VerriBerri digital agency Essex can build your YouTube content
So it’s clear to see that YouTube is an effective tool for enhancing your company’s exposure and, if it can work for football clubs, then there is no reason why it cannot be a success for your brand too. Here at VerriBerri, at one of the top marketing and PR companies in London, we have been producing online video content for years, with some avid YouTubers among our team, so if you are looking for a service that guarantees results, then look no further than us. We can:
- Reflect your brand – We can design your YouTube channel so that it reflects your brand’s personality, which promises to promote your company as a professional, yet approachable firm.
- Create video content – At VerriBerri, our in-house graphic designers have a wealth of experience curating captivating YouTube content. They strike a perfect balance between appealing visuals and informative content.
- Build your following – YouTube has grown to more than just a video-sharing site, as it now accommodates subscribers, video ’likes’ and shares over virtually any platform. At VerriBerri digital agency Essex, we guarantee to grow your channel, especially in the local area, which ensures your company’s profile will continue to develop.
At VerriBerri we have considerable knowledge when it comes to YouTube and we ourselves have plenty of experience using it for our own brand. If you are looking for a trustworthy brand that guarantees results, then look no further than VerriBerri digital agency Essex.