VerriBerri

The benefits of content marketing over traditional advertorials

Essex Marketing

Whilst flicking through a magazine or its accompanying website, it’s common to find every other page being either an advert or advertorial. These adverts can cost thousands, despite the fact they are often merely skimmed over or met with scepticism because they can be too assertive towards the reader. Here at VerriBerri, an Essex marketing … Read moreThe benefits of content marketing over traditional advertorials

The Relationship Between Restaurants and Blogging

Essex restaurant marketing

Restaurant marketing is an ever-changing field. While word-of-mouth and maintaining an excellent menu are key when it comes to a good reputation and customer retention; restaurant owners are embracing other trends to increase profits. One way to do this is through content marketing. Blogging is becoming increasingly effective as people require more information about the … Read moreThe Relationship Between Restaurants and Blogging

Portraying your brand message in the correct way

Essex PR Agency

When you are trying to portray your brand message it’s vital that its done in the right way. The message needs to be delivered correctly and to the right people. Sometimes it can be hard to know which direction to go in or how to use PR effectively to get your name out there. Here … Read morePortraying your brand message in the correct way

Marketing children’s ​brands

Kids Marketing Essex

Last week, we spoke about the importance of inclusivity in marketing. But what does this mean when its more industry specific? At VerriBerri, we know quite a bit about marketing kids brands and children’s PR. This industry, in particular, is one that can easily be adapted to include youngsters of all ages, sizes, genders, and … Read moreMarketing children’s ​brands

Five Excellent Brand Partnerships With Kids’ Characters

PR for Kids Essex

They say, “good things come in pairs” and this couldn’t be more true when it comes to brand partnerships! After all, choosing the right brand to partner up with can be a huge win-win for both businesses; adding value to the company through the sharing of brand equity. Successful partnerships also offer a chance to … Read moreFive Excellent Brand Partnerships With Kids’ Characters

How to be a Marketing Master

Essex Marketing

Entries are now open for the Masters of Marketing awards; an event held annually in London; with categories covering every aspect of a marketer’s job. The event celebrates creativity and innovation in the world of marketing and highlights the most effective campaigns of the year. This got us thinking about what makes a marketing master. … Read moreHow to be a Marketing Master

How to Make Content Marketing Effective in “Boring” Niches

Digital Marketing Agency Essex

While we’re afraid to admit it, not all areas of business are overly interested – at least, at a first glance! Whether it’s drowning in jargon, irrelevant content or just a difficult topic, these “boring” industries may find it hard to engage with their customers and get their message across. However, by employing a few … Read moreHow to Make Content Marketing Effective in “Boring” Niches

5 VerriBerri tips for planning an opening event

Essex PR Agency

Once all the hard work has been put into starting a business; a lot of business owners decide what they need to bring everything together is a launch event. Having people there to take pictures of your product and advertise your opening for you is a brilliant way to kick-start your excellent reputation. It also … Read more5 VerriBerri tips for planning an opening event

Hospitality PR: How To Attract Customers In The Summer

Essex Restaurant Marketing

This week, the sun has finally made an appearance in Essex and in one way or another, this will impact a range of businesses. It’s a well-known fact in the restaurant industry that as soon as the sun comes out; the amount of people coming through the door is likely to decrease. One sunny day … Read moreHospitality PR: How To Attract Customers In The Summer

Why Marketing Strategies of 2018 Featured Inclusivity.

Essex Marketing Agency

Something that is frequently picked up on if companies fail to do it, is being inclusive. It’s something that marketers, businessowners and staff alike all need to consider. Brands that only appeal to and represent one race, size, gender, sexuality and ability, amongst other factors, are appearing more problematic than ever. It can damage brand … Read moreWhy Marketing Strategies of 2018 Featured Inclusivity.