This week, the sun has finally made an appearance in Essex and in one way or another, this will impact a range of businesses.
It’s a well-known fact in the restaurant industry that as soon as the sun comes out, the amount of people coming through the door is likely to decrease. One sunny day can lead to bookings not turning up and would-be walk in customers choosing to stay at home or visit a pub garden. In the winter, going out for dinner is something to do to pass the long and cold evenings, with customers more likely to want to stock up on hearty food.
At VerriBerri, Essex marketing agency, we have a wealth of experience when it comes to hospitality marketing in Essex and because of this, have come up with a few ways restaurants can attract customers in the summer months:
Introduce a seasonal menu
It might sound simple, but it has been found that seasonal menus get up to 26% more orders, demonstrating that people are frequently interested in anything new that is being offered. Not only that, but what people want to eat changes at different times of year. While soups and pies might have sold out in the winter, on a hot summer’s day this will differ. You don’t have to make drastic changes, introducing a couple of salads or a lighter lunch option can make all the difference.
Offer outside seating
This might seem obvious, but if you have an outdoor seating area that people initially use to stop for a drink, its an additional amount of people who will potentially eat at your restaurant too. It can also increase your good reputation and something that people will spread through word of mouth.
Think about design
We know that when it comes to food marketing, a large part of the appeal can be having the right design. Choosing themes for your social media platforms and designing menus that match the aesthetic of each season can add that extra special touch that keeps up popularity. Keeping things looking fresh in the summer gives off a good impression before people have even sat down to eat. If your restaurant is amongst others and can’t necessarily be seen from the road, for example, think about how you can strategically place beautifully
designed A-Boards or your menu so people meandering through towns will still be able to see what you have on offer.
If you’d like to know how we can help you with restaurant marketing in Essex, get in touch today on 01376 386850.