Last week, we spoke about the importance of inclusivity in marketing. But what does this mean when its more industry specific?
At VerriBerri, we know quite a bit about marketing kids brands and children’s PR. This industry, in particular, is one that can easily be adapted to include youngsters of all ages, sizes, genders, and abilities, amongst many other factors.
In the past few years, the distinction between specific “girls toys” and “boys toys” have become blurred. Even gender-specific clothing is being challenged every day by parents who encourage their children to ignore stereotypes. For example. The ‘Let Toys Be Toys’ campaign encourages brands to market toys to appeal to both boys and girls. However, there’s still plenty of other ways that when marketing kid’s brands, businesses can be inclusive.
Unfortunately, it’s something that a lot of children’s brands also get wrong. Whether this is because they assume that their toys or clothing will only appeal to one gender or because their advertising fails to recognize children of varying abilities and ethnicities. These errors are being picked up on quickly and could give businesses a bad reputation.
What does this mean for you?
Sometimes, the world of inclusivity can be a sensitive topic and one that people don’t want to get wrong. People are often nervous about branching away from what they know, but being inclusive welcomes in a whole new audience of potential consumers. For example, all children play with toys, wear clothes and read story-books. As such, it makes sense to show all kinds of children using your product on your social media channels and in your campaigns. This can be challenging to get right. Hiring a professional team can help you reach out to the right audience, communicate with the public and ensure that your business isn’t excluding anyone who might buy your product.
If your Instagram or website is full of one type of child using your product, you’re excluding thousands of consumers who will feel as though your brand isn’t for them.
If you’d like more information about how VerriBerri can help your kids brand, get in touch today on 01376 386850