How to Make the Most of Instagram in the Hospitality Industry

How to Make the Most of Instagram in the Hospitality Industry

If you’re the owner of a hotel or restaurant, you may be considering hospitality marketing in Essex to attract more attention and increase your brand exposure.

When you first begin with a marketing company, they should devise a complete marketing strategy which outlines how they’re going to help make your business grow. We believe every good marketing strategy should contain social media.

This week VerriBerri, restaurant PR agency are sharing some tips and tricks on how to make the most out of Instagram if you’re in the hospitality industry!

Create a theme

Instagram is an image based platform, therefore it’s vital that you choose your images wisely. If you have a new menu, this is a chance to showcase some of your best dishes. People love an aesthetically pleasing account to look at, so try a theme. Some classic theme ideas could include:

  • The classic theme is rule of three where you post 3 pictures which are all related.
  • Another popular way to keep your feed aesthetic is by sticking with the same filter and tint.
  • The colour splash effect transforms your pictures into a monotone and you select what items of colour you want to keep. This can be a great idea if you’re restaurant who serves a lot of colourful food!


When it comes to Essex restaurant marketing, people often don’t consider making use of geotags. However, geotagging can be one of the most effective ways to attract new clientele to your business. Geotagging allows Instagram users in your area to find your restaurant or hotel via the location feature. Customers can also share their own posts via geotagging which gives you the perfect opportunity for engagement.

Post Regularly

To keep engagement high and retain followers, you need to make sure that you’re posting on a regular basis so they’ll keep coming back for more. However, it’s important to change up your content regularly so it doesn’t become stale.

As experts in Essex restaurant marketing, we would advise against posting lots of content in one go then not posting for a while because the Instagram algorithm will not work in your favour. Instead, post once a day or several times throughout the week.

If you would like to find out more information about hospitality marketing in Essex, contact VerriBerri, media company Essex, on 01376 386 850.

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