Managing to engage and maintain contact with existing customers is crucial for the restaurant industry. After all, repeat business is how restaurants make their money.
How can you get through to your existing customers to ensure that they return time and time again?
One way this is done is through email marketing techniques, such as newsletters. By issuing email newsletters to your diners you are able to keep them up to date regularly with the latest news and promotions on offer to them.
With a saturated market, how do you stand out from the crowd and avoid your customers’ junk folder?
The team here at VerriBerri have over ten years’ experience with email marketing in Essex, and so our food and drink PR and marketing team have some advice about your restaurant’s newsletter, to ensure you reach and stay in your customers inbox.
Your newsletter should explain clearly and simply what you are offering to your customers. By keeping it short and to the point, people will be more likely to read it and more likely to take up any offers that you have included. No one likes having to sieve through text to find what is in it for them. First impressions count.
What offers should you include in your newsletters?
By sending regular newsletters you are able to educate your diners, keeping them up to date with the seasonal changes to your menu, even pushing the specials before they walk through the door.
Your customers can also have exclusive offers sent to them, whether it is for an annual event like Mother’s Day or just a money off voucher to say thanks to your loyal customers. This will make them feel appreciated and more likely to return in the near and distant future. Word of mouth will travel fast, if people know they can get money off the bill by signing up to your newsletter, you will soon have a captured audience that you can engage with and draw them into your restaurant with more exciting news and offers.
To find out how VerriBerri food and drink marketing agency in Essex can help you create an engaging newsletter for your restaurant, keeping your customers coming back for more, contact our friendly email marketing team today on 01376 386850.