Pinterest: Social Media Outsider or Marketing Gem?

Pinterest: Social Media Outsider or Marketing Gem?

When we think of social media platforms, Twitter, Facebook and Instagram are the ones that spring to mind. But have you ever considered Pinterest?

At VerriBerri, Essex Social Media Marketing Agency, we understand that choosing the right social media platform for your business can be difficult. Here’s our guide to using Pinterest for marketing campaigns.

Created in 2010, Pinterest is an online application designed for people to find information in the form of images and infographics. Although it has now become a source of inspiration for wedding receptions, luxury bedroom designs and unnecessarily-complicated arts and crafts. Despite being a visually powerful platform, it does not scream the same ‘post your ad here’ like other social networks do, making Pinterest a bit of a social media outsider.

However, with more than 200 million active ‘pinner’ worldwide, are companies missing a trick when it comes to using Pinterest in their social media marketing strategy?

There are reported to be 100 billion pinned images and two billion ‘boards’ (collections of pins on an online mood board). Plus, Pinterest has over 130 million visual searches made on the site every month – most of them relating to furniture, home decor and style.

If this is the case, interior designers and fashion brands could benefit from using the site to promote their brand.

For example, Swedish furniture retailer, IKEA, has an official Pinterest page where they share “inspiration, tips and ideas to help make every day more wonderful.” They currently have 69,000 followers and a total of 641,000 monthly unique viewers on the website.

As for IKEA, Pinterest can be useful for companies who want to create boards with content that captures both visual appeal and consumer value. This isn’t just for those in the home decoration sector, retailers and brands can put the site to use in order to boost sales and engage with customers.

Just like Twitter and Facebook, brands are able to create ‘promoted pins’, which are just like regular pins – except retailers pay for them so they are seen by more potential customers. These promotional pins will appear on the website where a consumer is more likely to notice them i.e. the top of the search category.

Pinterest has also launched a ‘shopping ads’ feature, which allows brands to target users who have already ‘pinned’ products they like. For example, when users hover over a tagged product, it will show a link to your website where users can purchase the item.

Could Pinterest be the secret to your social media marketing success? Why not get in touch with the team at VerriBerri PR & Marketing – Essex.

Our Essex social media marketing experts have extensive knowledge and experience of social media platforms; using Twitter, Facebook, Instagram, Snapchat, Pinterest and YouTube on a day-to-day basis.

For more information about our Essex social media marketing services, speak to our team on 01376 386850.

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