VerriBerri

How to Market a Small Vineyard or Winery

Marketing for vineyards

With the craft alcohol industry booming over the last few years, competition for small local vineyards has become more intense than ever before! It has sadly started to get to the point where the quality of the product can easily be overlooked, just because the vineyard that created it is unable to successfully build a … Read moreHow to Market a Small Vineyard or Winery

Social Media Marketing: Snapchat Overtakes Facebook As Teens ‘Favourite Social Networking Platform’

Snapchat overtakes Facebook - social media marketing

So what’s new in the social media marketing world? With data scandals and changes to algorithms, Facebook has officially lost its ‘cool’ with teens and young adults. That’s right – the “king” of all social media platforms has officially lost its big boy status with the younger generations. Instead, photo-messaging app, Snapchat is set to … Read moreSocial Media Marketing: Snapchat Overtakes Facebook As Teens ‘Favourite Social Networking Platform’

VerriBerri, Social Media Marketing in Essex: Instagram Shadow Banning, What You Need to Know

Instagram shadowban social media marketing

For many businesses, Instagram is a very effective social media marketing tool. Since its launch back in 2010, Instagram has grown from strength to strength, with what appears to be everyone and their mothers on the social media platform. This has created a unique opportunity for marketing teams; as it allows them to capture their … Read moreVerriBerri, Social Media Marketing in Essex: Instagram Shadow Banning, What You Need to Know

Top Social Media Marketing Do’s and Don’ts for SME’s

Social media marketing do's and don'ts

If you’re the owner of a small business, you’re probably aware that you have to post on social media to grow your brand awareness and gain potential leads. Although, it probably isn’t on the top of your list. After you’ve perfected your local market, you’re going to want to grow your customer base. For this, … Read moreTop Social Media Marketing Do’s and Don’ts for SME’s

Essex Hospitality Marketing For Off Peak Seasons for Hotels

Off peak hotel marketing

The hospitality industry is notoriously seasonal, with guests flooding through the doors during peak times of the year, such as summer and national holidays, eventually slowing down to just a trickle of guests in the off-peak seasons. Many hotel owners will know only too well, how hard it can be to try and keep a … Read moreEssex Hospitality Marketing For Off Peak Seasons for Hotels

Outsourcing Your Hospitality PR to an Essex Marketing Agency

Outsource food and drink PR and marketing

It is no secret that chefs and caterers work long, unsociable hours to deliver amazing food to their guests and customers. With such a heavy workload it can be easy to neglect some of the other tasks that are needed to make their food and drink businesses a success. One of the tasks that unfortunately … Read moreOutsourcing Your Hospitality PR to an Essex Marketing Agency

How a Creative Agency Can Increase Your Brand Exposure

Creative agency for brand exposure

The key to longevity and success of a business, regardless of size, is professionalism, brand awareness and personalisation. If you’re just starting out, you may feel as though you’re stranded in an ocean full of other small businesses just like you. It can be tough to know how to set yourself apart from your competitors … Read moreHow a Creative Agency Can Increase Your Brand Exposure

Five Common Myths About Food and Drink PR Debunked

Food and drink myths

An extremely undervalued and underutilised tactic for marketing food and drink businesses is public relations or PR. More than likely the reason this tactic is so underused is due to people not exactly knowing what food and drink PR are and what use it has for their business. Here at VerriBerri, a restaurant PR agency … Read moreFive Common Myths About Food and Drink PR Debunked

How To Create Engaging Content for Your Restaurant

Restaurant copywriting

Did you know that back in 2012 only 50% of independent restaurants had a website and out of that 50%, less than half of them actually displayed their menus online? Fast forward six years and almost every restaurant in the UK has a website and online presence. This change is due to how people now … Read moreHow To Create Engaging Content for Your Restaurant

Why Video Content Should Be Part of Your Marketing Strategy

Video content social media marketing

The idea that video content is an excellent marketing tool is not new. However, what is new in the social media marketing world is the increasing importance consumers and marketers put on video content. YouTube is second to only Facebook with its number of monthly active users, meaning opportunities to engage consumers through captivating video … Read moreWhy Video Content Should Be Part of Your Marketing Strategy