Content marketing is essential to any company, regardless of industry. Writing gives your business a voice, a face, a personality which in the long term, converts into consumer trust and brand awareness.
Content creates hype
If you’ve recently launched a new product, how can you expect it to get any hype if nobody knows about it? Content marketing Essex creates the hype surrounding the product. If your company has a social media presence, launch a teaser campaign. Release short snippets of information surrounding your product for a set period. The aim is to create enough excitement to keep your audience coming back for more.
Everyone needs to be on board
For content marketing to be truly effective, your whole team needs to be on board. This doesn’t mean that every employee is responsible for creating content, although it does mean that they need to be willing to promote and support the message. If you don’t practise what you preach, neither will your consumers.
Indirect customer conversions
You should be creating customers to target potential customers. If so, then you’re shortening the process between people and products, increasing the chances they will make a purchase from your website. If your content possesses SEO value, then you’re well on the way to increase your brand awareness.
Help instil trust
Living in a world where the majority of consumers will only make a purchase after research, reviews and recommendations, content marketing plays a vital role in helping consumers understand and connect with your brand. The more you educate your audience, the more you begin to establish a relationship with them.
Content marketing Essex is without a doubt one of the most cost-effective digital marketing methods available. The great thing about content marketing is that it’s accessible to anyone. On average, it costs 62% less than other outbound marketing methods despite it generating 3 times as many leads.
Get in touch with VerriBerri today on 01376 386 850 to find out more information about content marketing Essex or to inquire about any other services we provide.