The hospitality industry is notoriously seasonal, with guests flooding through the doors during peak times of the year, such as summer and national holidays, eventually slowing down to just a trickle of guests in the off-peak seasons.
Many hotel owners will know only too well, how hard it can be to try and keep a steady flow of guests coming to their establishment throughout the year.
Here at VerriBerri a hospitality marketing agency in Essex, our team have listed a few ideas on the ways to market your hotel to see a constant flow of customers, even in the quieter seasons.
Utilise the busy periods
While the summer season is still here, try to make the most of the customers and guests that are flocking in, by creating a database. Making a strong database or mailing list of past customers and people who have shown interest in your hotel services, means you have the opportunity to target potential customers with promotions during the slower months. If you have any trouble creating strong, effective newsletters or promotional emails, try outsourcing to a marketing agency to help you, like VerriBerri, email marketing in Essex.
Content is key
No matter what time of year it is, you need to make sure you are following a content calendar, this way you are consistently putting out engaging content on your website and social media platforms. Content marketing is a great way to keep your hotel at the forefront of the customer’s minds all year round, by posting online content that is valuable to your target audience you are able to build a relationship with them.
Your local community is your backbone in the quieter months. If you own a hotel that has a restaurant or bar, it could be a great idea to offer out discounts to your local community when peak season ends. Be sure to promote how busy you are on social media when the neighbours take advantage of your generosity by taking pictures of the guests and the food – your online followers don’t need to know they are there for the discount. This is great for food and drink PR and marketing and will create a buzz around your hotel, driving more people through the doors.
If you would like to know more on how VerriBerri hospitality marketing in Essex can help you with your out of season marketing campaigns, then contact our friendly team today on 01376 386850.