When looking for cost-effective and positive ways to market your restaurant there is arguably no better method than food and drink PR. Positive public relations is all about reputation, more specifically how your business’s reputation is perceived positively by the public. This is usually achieved through campaigns that gain a public reaction, for example back in 2005 Starbucks made brand ambassadors drive around with one of their famous takeaway cups affixed to their car roof, if a member of the public warned them that they left their coffee on the roof of the car, the good Samaritan received a $5 gift card for Starbucks. This of course was documented and gained a big positive reaction from the public.
Our team here at VerriBerri, hospitality PR, have listed some reasons to invest in your food and drink PR.
People like what they know
If you are a local restaurant looking to take on the franchises and market leaders in your area, then you are going to need some exposure to the public. Rather than spending thousands on outbound marketing ads, you should look into effective PR possibilities. By investing in your food and drink PR you are able to show off your brand to your target audience organically, gaining trust from customers.
Establish your brand
One method PR agencies look at when trying to help a business’s positive public relations, is to secure positive press and media coverage for their client. By having your restaurant feature in industry relevant publications discussing significant news, your restaurant will be perceived as an established brand whose opinion on topics in the industry is valid and sought after. By releasing these publications to the public through other marketing channels you will soon find diners flocking to your credible restaurant.
It’s who you know
Using a food and drink PR agency such as VerriBerri hospitality PR, means you have invested in a team of PR experts to represent your brand and restaurant, with masses of close connections in industry relevant publications. Working alongside the restaurant they are able to carry your brand into these publications while you do what you do best.
If you would like to know more on how VerriBerri, food and drink PR, can help your restaurant gain more positive exposure, contact our experienced team today on 01376 386850.