Halloween is quickly approaching! Who doesn’t love the spooky season? We all know that candy and costume sales soar during this time, but it is not just the retail industry that can benefit from this terrifying time of year.
Here at VerriBerri, a restaurant PR agency, our team have compiled a few ways that your restaurant can cash in on this haunted holiday.
1. Spook up your menu
You don’t need to create a whole new menu to achieve this, just a few special deals to increase customer interest. Ideas could include, frightening pumpkin soup on Monday, ghoulish spiced latte cake on Tuesday, hell-raising pumpkin and sweet potato pie on Wednesday and don’t forget to utilise your bar by creating some unique Halloween drinks such as spooky sunrise and other spooky-themed cocktails!
2. Decorate your dining space
You can get as creative as you want for this, for an extravagantly eerie vibe you could hang decorations and features from wall and ceiling. For a subtler spooky look, you could simply dim the lights and have your guests eat over candlelight and a Halloween soundtrack.
3. Host an event
Kids and adults love a get-together during any holiday. You could decide beforehand whether this is an adult-only or family-friendly event. Ideas could include a costume competition, pumpkin carving, and apple-bobbing contests. By using a restaurant PR agency to promote the event you could see a much wider exposure.
4. Use social media
This is the perfect opportunity to increase your posts and make your content more exciting. Social media is the ideal tool to create awareness and market your events to your target audience, you could even use the platforms to invite people to your event- along with posting photos to Instagram of your exciting recipes and decorations to create a buzz!
If you would like help boosting your restaurant sales this Halloween, get in contact with our friendly team at VerriBerri, restaurant PR agency on 01376 386 850.