If you’re a regular reader of our blogs, you will know that a couple of weeks ago, we posted a blog explaining why fashion and marketing go hand in hand. It has been revealed that by 2022, the UK online fashion market is forecast to increase by 79%, reaching just under £29 billion. With these figures in mind, it’s vital that your brand keeps up with your competitors and ensure you have an online marketing strategy in place. Without further ado, here are a further 3 reasons why fashion and marketing go hand in hand.
Email marketing and personal service
With the new GDPR rules being introduced earlier this year, you may have thought that email marketing was dead. However, with 897 million mobile email users worldwide, you may just be missing a trick. By personalising your content with discounts and content that would appeal to your audience individually, you’ll probably find that your conversion rate will increase.
At VerriBerri, fashion PR agency, we are firm believers in organic marketing methods such as search engine optimisation. The best way to maximise the effects of SEO is to have a blog present on your website. If you’re a fashion brand looking to grow your online presence, then a blog which not only looks great but also has fantastic SEO value may just be the way to make your website rank on search engines.
Cracking customer service
If a customer has a question about a product, you need to make it extremely simple and straightforward for them to contact you. You may not think that customer service matters, but in 2017, 54% of customers stopped doing business with a company due to bad service.
If you would like to find out more information about how fashion and marketing can help your business, get in touch with VerriBerri, fashion marketing agency today on 01376 386 850.