With only 9 weeks to go until Christmas, independent hotels should have started promoting their festive deals to their customers and the general public using hospitality marketing techniques to maximise their bookings around the holiday season.
With a huge amount of people travelling over the Christmas holidays to visit loved ones, it is the perfect opportunity for independent hotels to make up for the slower autumn months. In order to maximise the number of guests staying at their hotels, they need to create a festive hospitality marketing strategy that will see people booking up rooms in no time.
Here at VerriBerri, hospitality marketing in Essex, our team specialises in hospitality PR and marketing, the team have created a list of ideas to see your hotel make the most of the festive season and cash in on the Christmas trade.
A lot of businesses are worried about email marketing these days. However, if your content is good enough it is a great way to engage with your previous guests and anyone who has signed up to your mailing list. As long as the contact information is in line with the new GDPR regulations you are ready to create an engaging email newsletter to send out.
Don’t be afraid to show off your festive spirit on your social media platforms. It is a great opportunity to post relevant and engaging content, as many people will be looking forward to seeing anything festive. Social media is also great to showcase your hotel during the festive season if it looks cosy and Christmassy you will be likely to see people booking up to stay.
Many hotel owners will probably not think to invest in a stall at Christmas fairs and other festive events. However, if you have a kitchen on your premises you could open a stall at one of your local Christmas events showcasing your chefs’ abilities by offering up some festive favourite foods.
If you would like to know more on how VerriBerri hospitality marketing agency in Essex can help you cash in this Christmas contact our team today on 01376 386850.