2018 has flown past in what feels like a blink of an eye, which only means one thing, a new year. With a new year comes new algorithms and new trends with regard to the internet and social media. Therefore, it’s vital that your brand stays ahead of the trends to ensure your engagement remains high. The experts at VerriBerri, social media marketing Essex, have come together to share the top 3 social media marketing trends you need to know before 2019.
This seems like a bit of a far-fetched trend, however, it has already begun to be implemented in small ways on a variety of social platforms. It is thought that by 2023, augmented reality marketing will be worth more than £233 billion. The most obvious example of AR is Snapchat with their face filters and geo-filters. The great thing about Snapchat is that you, as a business can create your own filters which can potentially reach 400 million users!
Influencer marketing shouldn’t really come as a surprise as it has become an increasingly popular trend over the past couple of years, with big brands like Boohoo enter paid partnerships with talked about reality stars to grow their brand awareness. Influencer marketing is incredibly effective as it can be as subtle or as obvious as you like.
However, if you don’t have the budget or the energy to invest in influencer marketing, an easier route is through user-generated content. For example, the easiest way to grow your brand awareness when investing in food and drink PR is by asking your customers to take a photo of your food and post it to their social media with a particular hashtag. If you want to sweeten the deal, you could even offer them a 10% discount off their next meal.
If you would like to find out more information about how you can increase your brand awareness through social media, get in touch with VerriBerri, social media marketing Essex, today on 01376 386 850.