Branding Strategies for Social Media Marketing

Branding Strategies for Social Media Marketing

Social media marketing gives businesses the perfect opportunity to reach their target audience and build up their brand and brand exposure. With so many different platforms available and with your competitors all using the same platforms, it can be hard to create a stand-out-brand on the likes of Facebook, Instagram and Twitter.

VerriBerri, social media marketing Essex, has nearly 10 years’ experience in helping small to medium-sized companies create a stand-alone brand and reach their target audience through different social media channels. The team have listed some strategies for you to carry your companies’ brand on social media.

Our social media marketing Essex team have a few branding strategy ideas for your company’s social media accounts.


Choose the right platforms

Depending on what your business is trying to achieve from their social media campaigns and what target audience you are trying to reach will dictate what social media platform is best suited for your business. For example, if you are dealing with mainly B2B sales your primary social media marketing focus should be on Linkedin as it is a B2B social network.



The visual element of your brand is what people will primarily associate with, if you think of Coca-Cola you probably think of their red backdrop and bespoke font, you need to achieve the same visual impact for your company. As well as the logo you also need to keep the theme running through your social media accounts similar. Using filters and subtle colours that hint at the brand will help people associate the pages to your brand. These themes should be consistent through all social media channels.


Post consistently and regularly

In the world of social media, you can quickly become forgotten, as a result, you need to make sure that you are posting content regularly ensuring that the topics are consistent and relevant to your brand. Nothing kills a social media brand like inconsistent activity.


If you need help with your social media marketing, then contact our award-winning team at VerriBerri, social media marketing Essex on 01376 386850.

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