There’s a lot more to web design than glossy templates and eye-catching logos. Not only do you want your site to stand out from the crowd, but you want it to be easy to navigate, easy to find on search engines and bring in sales.
VerriBerri web design agency, Essex, know how important it is for your business to stay fresh to potential customers. That’s why we have put together a list of five signs that your website needs a refresh.
It’s too slow to load
Having a slow loading website can be one of the biggest tell-tale signs that your website needs a little TLC. Some common causes can be poorly optimised files, badly written code or even bloated CMS/Framework. Slow loading times can cause people to leave your website and a high bounce rate on Google Analytics.
Editing content is difficult
If your website was built without a CMS (Content Management System), it can be difficult to make changes without asking the developer or web design agency who built it. This means you’ll be constantly relying on a developer every time you want to tweak something, which can end up being costly.
It’s not mobile optimised
We’re a digitally obsessed society that use our phones for everything, which means having websites working well on our phones is vital. A responsive website is one which adapts its layout to the screen size of the device it’s being viewed on. If your website is not responsive, users will find its experience frustrating and are more likely to leave.
If that wasn’t enough to reconsider your site design, Google now uses a mobile indexing algorithm which drops any website down the search results if it’s not responsive; dramatically impacting your organic search traffic.
Made with Adobe Flash
In 2020, Adobe Flash will be shutting down. While a lot of older websites have previously been built using Adobe Flash, the large, bulky content will make the load time of your pages slower. The time to say goodbye to Adobe has definitely come.
It’s more than five years old
This is where ‘new year new me’ really comes into play. As technology evolves each year, older websites become more outdated, which can harm your search rankings and user experience.
Here at VerriBerri, we work with a variety of CMS that suits your business’ needs and gives you full control to easily edit web pages and upload media. If you would like more information on how our creative agency can help you, get in touch today on 01376 386850.