This year, London Fashion Week launched on the 14th February, with 80 on-schedule designers and 54 catwalks all showcasing the latest trends fashion has to offer. The fashion industry is big business, contributing over £32.3billion to the UK economy in 2017. But it’s not just clothes that make a big impact, brands are now developing interesting strategies to bring the exclusivity of their collection to the masses.
So how can brands get red carpet ready for the biggest event in fashion? Here’s how VerriBerri, Fashion PR Agency, believe brands can maximise their impact during London Fashion Week.
It’s no secret that Instagram is the influencer marketing powerhouse. Research shows that premium fashion marketers working at designer labels, such as Burberry, are willing to pay up to £93,000 per post. While not every fashion brand will be able to afford this; micro influencers can create a significant impact without breaking the bank. While their reach maybe smaller; micro influencers are great for fashion PR by increasing sales and brand following.
Shoppable Instagram posts
Have you ever looked at an outfit on Instagram and just had to buy it? Thanks to new and evolving technology, Instagram is helping to bridge the gap between social media marketing and e-commerce. Instagram’s shoppable posts allow users to go directly from discovery to checkout, without ever leaving the app. By setting up shoppable Instagram posts, brands can successfully maximise their impact on their target audience during London Fashion Week; by making the latest trends available at the click of a button.
London Fashion Week isn’t just ‘all knowing’ when it comes to fashion, it’s also incredibly creative with its digital marketing campaigns. Back in the SS16 show, Burberry launched its collection on Snapchat for 24 hours before hitting the runway. Although Snapchat may not be the social channel of choice right now; the move allowed Burberry to engage with their audiences by tailoring their campaigns to them. By tapping into your team’s creative resources, you can get imaginative with your campaigns and ultimately maximise your impact with your audiences.