Why Video Matters to Your Social Media Marketing

Why Video Matters to Your Social Media Marketing

Consumers now watch more than an hour of online video each day, especially on social networks. In 2019, every major social media platform has integrated video into their service; with networks, such as Facebook, boasting 8 billion video views a day.

There are many ways videos can affect your social media campaign and put you ahead of the competition. Here are three key factors that VerriBerri, digital marketing agency, believes that video is vital to your social media marketing.

Expanding your reach

Did you know, on average, 49% of consumers engage with branded videos on Facebook? The best way to expand your marketing reach is uploading fun and interesting videos on social media. Unlike images, videos are more likely to engage your audience and keep them returning to your website. Posting videos on social media platforms such as Youtube, Facebook, Instagram and Twitter are great for reaching the widest audience possible.

Prevents your brand from being too salesy

Some of the most effective forms of social media marketing don’t seem like marketing at all. Businesses who produced tutorials or other informative videos experienced a 53% decrease in support calls as they were producing videos that helped consumers with their products or services. Instead of pushing your product or brand on your audience, like you see on television, try tutorials or behind the scenes to make more of an impact on your audience.


If you’re looking for a good return on investment, then video should be at the top of your marketing list. 51.9% of social media marketing professionals agree that video content has the best return on investment. Introducing video to your social media strategy can be incredibly beneficial to your business by boosting brand awareness; increasing lead generation and improving conversion rates.

By the end of 2019, 80% of online content will be video. It makes sense to dive into this area and reach that audience. If you would like help approaching that audience and deciding how to share your content, get in touch with VerriBerri, creative agency Essex, on 01376 386 850

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