When it comes to social media marketing, it’s important to know which platform will work best for your audiences. While Snapchat is lagging behind Facebook and Instagram, the platform is still one of the most popular platforms for young people, with many businesses still using the platform to advertise products and spread brand awareness.
But is Snapchat marketing worth it in 2019? Thankfully, VerriBerri – PR & Marketing Essex – has created a guide on how the application works and the pros and cons to the app.
What is Snapchat?
Snapchat is a mobile app for IOS and Android devices with over 16 million users in the UK alone in 2018. The platform is overwhelmingly dominated by young people, with users aged 13 – 30 found to be avid users of the app.
How do brands post to Snapchat?
Unless your brand chooses to buy ads, you are only able to post vertical images to Snapchat Stories. Once you have created a new story, your audience can view it for 24 hours. After that, it will disappear forever. Currently, there is no way to make a permanent post on Snapchat and the app has shown no signs of adding that feature.
If you choose to buy ads, your brand is more likely to get noticed by its target audience. However, adverts only run for 10 seconds and can be easily avoided; unlike on Instagram and Facebook.
Is it worth it?
That depends. Statistics show that 70% of Snapchat users are female, so we recommend using the network if your demographic is young, female audiences. Last year, fashion brand SHEIN found that Snapchat ads provided a 20% higher ROI, with a 30% lower cost per sign up when compared to other social channels.
However, it’s worth noting that Snapchat is a shrinking platform. In 2018, the platform was reported to have lost 3 million users. In addition to this, the app lost $1.5 billion in market value after its most influential user, Kylie Jenner, declared she no longer used their service.
Ultimately, you’ll want to choose the right app that makes the most sense for your brand and audience. Want to find out how VerriBerri, Digital Marketing Agency Essex, can help your social media marketing? Give us a call on 01376 386850.