When it comes to the hotel marketing game, it’s about differentiating yourself from other properties by answering the question every potential customer asks; what makes your hotel stand out from the rest?
Here at VerriBerri, hotel marketing company, we provide a team of creative industry experts that are able to maximise your marketing efforts that not only increase ROI, but brand awareness. With this in mind, here are five ways you can increase your luxury hotel marketing efforts.
Optimise Your Website
Your hotel might be luxury, but if your website is anything but, you’ll unlikely see any visitors! If you want affluent travels to book a room at your hotel, your website needs to be optimised for speed, usability and appearance; including smartphones, tablets and laptops. Luxury travellers use mobile devices more frequently than the general public, so optimising your website is vital for attracting these customers!
Social media marketing is now the biggest form of online advertising. With this, influencer marketing can be incredibly beneficial to your luxury hotel marketing strategy. Hotels that implemented influencer marketing campaigns found to receive $6.85 worth of free media coverage for every $1 they spent on paid social media. Consequently, partnering with influencers can help spread the good word to their followers and in turn, increase your ROI and brand awareness.
If there’s one thing people love, it’s engaging content across your website and social marketing. Having fun and informative content marketing can be great for promoting your brand and attracting prospective customers. Luxury hotels should blog regularly, with posts ranging from health, fitness, travel tips, tourist posts and many more to make a connection with their customers.
When it comes to luxury hotel marketing, it’s important to think outside the box in order to have a successful marketing and PR strategy. But finding the time to come up with ideas and implement a results-driven plan can be difficult. VerriBerri, Hospitality PR agency, provides a range of services, including email marketing services, graphic design and web design, to help increase your hotel’s marketing efforts. For more information about our services, get in touch with our expert team today.