Have you ever walked past the mirror and thought to yourself that it was time for a style upgrade? The same applies to businesses. There are often a variety of reasons why businesses feel the need to rebrand; whether it’s grown too big for its current image or has become tragically uncool.
Knowing whether your company is in need of a rebrand can be difficult. Companies often fail to notice the red flags until it’s too late. Once they do, the decision to actually embark on a rebranding strategy is rarely straightforward. So, how can you tell when it’s time to shake up your image?
Here’s three signs that VerriBerri, digital marketing agency Essex, believe show it’s finally time to update your brand image.
Your Image No Longer Reflects Your Brand Vision
As times change, so does the brand message of your business. What seemed like a great name 15 years ago, no longer represents the times or the audience you’re trying to cater to. Changes in cultural context, and your business simply outgrowing the name itself, are tell-tale signs that it’s time for a rebrand.
Your Trying to Connect to a New Audience
The last thing millennials want is to associate themselves with outdated brands of their parents’ generation. Whatever your current demographic, there will always be another generation hot on their heels. Rebranding your business allows you to redefine your brand to a younger generation; with the goal of reaching new, untapped audiences.
You Need to Disassociate Your Brand from a Negative Image
Unfortunately, just one bad news story can tarnish the once good name of your company. Thanks to social media, business faux pas or political missteps can spread like wildfire. While you could hire a crisis management team to help deal with the fall out, rebranding can often be the simplest and most effective remedy in these situations.
If any of these signs apply to your business, it might be time to consider a rebrand. But this can be difficult. Here at VerriBerri, creative design agency, we offer a variety of rebranding services, including support with new product launches or reputation management after a PR disaster. For more information about our services, getin touch with our expert team today on 01376 386850.