When it comes to PR, it will often take three to six months before you start to see effective results on your ROI. However, if your company’s in-house PR team has yet to achieve the leads you hoped for, it may be time to outsource to an expert PR Agency.
At VerriBerri, an Essex based digital marketing agency, we understand how important public relations can be for establishing a strong brand presence. With this in mind, here are three reasons why our team believe outsourcing to a PR agency is right for your business.
Understanding The Media
While you may feel in-house PR is the way forward, agencies do have their advantages. For one, they’re not biased and will be able to produce strong content that effectively promotes your brand.
What’s more, PR agencies have an intimate understanding of the media that doesn’t just extend to a strong network of contacts. Media professionals are always looking for something that their audience wants to see. A good PR agency will know the difference between a good story and drivel, making sure that their client is seen and heard about in the right way.
Ability To Deal With A Crisis
A PR crisis can come from anywhere at any time, hitting both big and small businesses. Brand trust and sentiment can shift overnight and knowing how to deal with the fallout can make or break your brand. By investing in a PR agency, you will have a crisis management team at your disposal to help minimize the damage done to your brand.
Did you getting a full-page article submitted into the Sun can set you back around £55,000? Hiring a PR agency is an incredibly cost-effective way of getting news about your company into publications. While the monthly fee may be costly, you do get your money’s worth.
At VerriBerri, PR Agency Chelmsford, we provide public relations for a variety of industries, including Sports PR, Food PR and Beauty PR and many more. If you would like to find out more information about how your business can benefit from a PR agency, get in touch with our team today.