Brexit is a daunting time for many UK businesses. It may be uncertain as to how it will affect UK businesses, but it’s vital to get your PR strategies ready for whatever outcome may happen on October 31st.
Here at VerriBerri, Essex PR Agency, we understand that focusing on marketing and PR might not be your first priority when it comes to Brexit. However, we believe that it’s more important now than ever to invest and prepare your strategies; should the worst happen. Here’s three ways your business can prepare it’s PR strategy for Brexit.
Think Forward & Positive
Media outlets often use scaremongering tactics when presenting news and updates, so
it’s easy to feel panicked about how your business will be affected; especially in the EU market. It’s important for companies to look beyond the EU when assessing your PR strategy and consider international expansion in a different light. Research the countries you would like to target and consider what PR strategy will work best.
As a PR Agency, we understand that Brexit means businesses are tightening their purse strings; especially on their marketing budgets. However, completely cutting your PR budget can do more harm than good. Go through your current strategy and see what you can live without. This might mean cutting your leads from seven to three each month or going for smaller, more targeted, publications. By doing this, you’ll still be able to control perceptions of your brand, while getting the best ROI.
Calendar Your Dates
Brexit means there’s a lot of uncertainty with what lies ahead. But that doesn’t mean you can’t plan ahead. Note down all of your key dates for the year, including days of interest, events, product launches and specific projects. By having all your plans in a calendar, you can ensure you’re ahead of the game and that your business activities are ready in plenty of time. Don’t forget to include key Brexit dates too!
Remember, failing to plan means planning to fail. By preparing your PR strategy for success, you’ll start the first day of Brexit on the right foot. However, if you’re struggling with creating a strong PR strategy or feel you may need a crisis management team to deal with the Brexit fallout, there’s no better time to invest in a PR agency, like VerriBerri.
Here at VerriBerri, Chelmsford PR Agency, we provide a variety of services, tailored to help your business through any crisis, including Brexit. For more information, get in touch with our expert team today.