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Using Social Media in Marketing Agencies

Using Social Media in Marketing Agencies

Marketing agencies must be online to reach its customers; as digital marketing is taking over traditional marketing methods. It goes without saying that social media has a huge part to play in growing a business and creating more engagement between clients and business owners. But for social media to be used in the right way you need to be aware of how to reach the right people; and have a professional approach when posting online.

Create a social media plan

What are you hoping to achieve through social media marketing for your business? Do you want to generate leads, build brand awareness or engage customers? By creating a summary of your main goals you can see the steps needed to be taken to run successful social media profiles. Here at VerriBerri, marketing and PR agency in Essex we can help you to create a plan for every type of social media available. For example perhaps you want to increase your Twitter followings and hope to create a positive brand image online. Or maybe you want a Facebook business page to demonstrate the company’s ethos. Either way a creative agency in Essex can help you to set monthly goals to work towards.

Do your research online

To make sure your business stands out from its competitors you should research into your specific industry to see what consumers are interested in. By carrying out this research you will be one step ahead and in the know as to what others in the same industry are doing. You may even want to track competitors to provide insight on what is and isn’t working for them. You can then take inspiration from other businesses and their social media accounts.

Post new content daily

A recent study by Quick Sprout found that most marketing agencies post on social media on a monthly basis with only half of them posting daily. To ensure you are growing your presence on social media we would suggest posting daily; this will help to grow your following, engagement and provide plenty of content for your readers. Creating and scheduling posts quickly and efficiently, is made easier by using a marketing agency in Chelmsford.

If you are interested in using a marketing and PR agency, to assist with your social media, then please get in touch and visit the website for more information.

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