What Game of Thrones Can Teach Us About Content Marketing

What Game of Thrones Can Teach Us About Content Marketing

Game of Thrones is finally back on our screens for its final season. The series has achieved record-breaking international success; with high production values, amazing CGI animations and symbolic creative direction striking a chord with fans across the world.

However, it’s the multiple characters strategically fighting for power and public support that has caught VerriBerri’s eye. Here are five parallels we’ve noticed between content marketing and the fight for the iron throne.

Persistence Is Key

As an Essex digital marketing agency, we understand that content marketing takes a long time to show results. If you don’t have the patience to stick to your strategy for at least three months, you’ll fail to see any result.

Persistence and commitment is vital to creating a killer strategy and successfully building an audience of loyal followers. No one quite understand’s that more than the leaders in Game of Thrones. Many characters have been working towards their goal for several seasons and have only just started to see results; with no sign of giving up until they succeed.

A Good Strategy Is More Powerful Than You Think

Having a good strategy is vital for success. Despite his shortcomings, Tyrion Lannister was able to consistently gain an upper hand his competitors lacked; a strong strategic perspective and vision for long term goals.

An effective digital marketing agency knows brands don’t necessarily need the biggest budget or team of staff to achieve content marketing success. Instead, they need is a well-researched strategy directly ties in to their brand message and long term business goals.

Win Crowds With Consistency

In Game of Thrones, characters who follow the latest trend or leader have struggled to achieve their goals (we’re looking at you, Littlefinger). However, those who have remained consistent with their brand message have the highest level of success.

Brands that deliver consistent brand messages are far more likely to succeed than those who don’t, as consumers view them as a business who can deliver on their promises. By delivering consistent and high-quality content, businesses can build brand loyalty that will have customers declaring “Mhysa” at their feet.

Winter Is Here – And Only the Prepared Will Survive

Since season one, the people of the north have been warning “winter is coming”. For years, content marketers have foretold a change in consumer behaviour; especially after Brexit. With this in mind, brand’s will need to stay ahead of the change and develop their content marketing strategies before they are frozen out.

If you’d like help crafting a content marketing strategy that will help put your brand on the Iron Throne, get in touch with VerriBerri, Essex Marketing & PR Agency, today.

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