Three Reasons Why Independent Restaurants Need a Restaurant PR Plan

Three Reasons Why Independent Restaurants Need a Restaurant PR Plan

Everyone loves a night out to restaurant with a lovely atmosphere and great food. But without a marketing plan, it can be difficult to get people through your front door. In fact, food industry experts claim that businesses without a solid marketing plan are 10 times more likely to close than others.

At VerriBerri, an Essex-based restaurant marketing agency, we understand how important marketing campaigns are to a successful restaurant business. Here are our food and drink PR team’s top reasons for investing in an eye-catching marketing campaign.

Raise Brand Awareness

More and more restaurants open every year and it’s vital to keep your guests thinking of you over the competition. Investing in high quality content marketing for your social media feed is a great way to raise brand awareness. By regularly posting images and videos, you will be able to establish your restaurant as a go-to brand in your area; and increase brand loyalty.

Cost Effective

Printed ads and flyers are quickly becoming outdated. Instead of putting your money into printed materials, it’s now much cheaper and cost effective to invest in targeted Facebook ads. Facebook Ads are a great way to pull people into your restaurant, as you can choose your audience by age, likes and location. By investing in restaurant PR and social media, you can ensure you get the right people coming through your door; and raise brand awareness.

Be Mobile

Thanks to new mobile technology, people like information to be fast paced and on the go. Having a successful marketing campaign means your social media and website must work well on mobiles. Last year, Google found over 40% of food and beverage searches were conducted on mobile phones; which means getting your website being mobile-friendly is vital.

When it comes to hospitality marketing, having an effective marketing and PR strategy is crucial to generating brand awareness and customer retention. If you would like more information on how VerriBerri, Hospitality marketing Essex, can help with your restaurant PR or social media marketing strategy; get in touch with our award-winning team today on 01376 386 850.

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