Sports PR for your sportswear brand

Sports PR for your sportswear brand

When selling a product to a niche consumer group it is extremely important to have a solid and recognisable brand; as competition rife within these markets. The sportswear market is naturally very competitive; with well-known brands such as Nike and Adidas sitting at the top as market leaders. It’s difficult for smaller brands to get noticed and can often lead to frustration. Sports PR is a great way to reach your target audience.

The sports PR team here at Verriberri, a sports PR agency near Chelmsford, Essex have compiled a list of benefits that sports PR can have for your sportswear brand.

Editorial exposure

The old days of expecting an advert to sell your products is long gone. The modern-day consumer likes to make their own minds up as to whether or not they will buy a product; meaning that more and more adverts are falling short in terms of achieving positive brand exposure. By using sports PR effectively, you can place your brand as a credible source of information, featuring in editorial pieces for some industry relevant and national publications; meaning that the consumer will view your brand as trustworthy.


By featuring in online articles rather than using advertorial techniques your brand will benefit by not only having thought pieces published; but this also offers an opportunity for the publication to include a link to your website. This can benefit your organic SEO as Google and other search engines will hold this link in high regard.

Growth and investment

By gaining media exposure with sports PR not only do you attract potential customers but also the attention of investors and potential employees. This is hugely beneficial when it comes to up scaling your business and production; as it means you have a much higher chance of gaining quality connections and staff.

If you are in need of sports PR to raise awareness of your sportswear brand, then contact our award-winning team today on 01376 386850.

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