If you are running your own business, your profile on Facebook should stay current and have content regularly updated to it. But the question you may be asking is why? There is more than one reason for this and a marketing company can successfully take over your account; to do all the hard work for you.
The team at VerriBerri, a creative agency in Essex, have highlighted the main reasons why you need to regularly update your content on your Facebook business page.
Increase your income
If your company needs to increase its income; then there is no doubt about it that you need to be providing your audience with regular content. Not only can content make your clients more interested in your company; but they can be more likely to convert and buy your product or service. By updating your page with engaging and interesting content; you can be sure that your sales will increase in no time.
Many businesses have allocated charities that they work with each year. Of course, this is something you will want to promote. Your Facebook page is the perfect platform to let others know what you’re working towards and suggest ways in which they can contribute to all your hard work. Whether it’s to inform and update clients on what fundraising you are doing, or if you are trying to raise awareness of a cause close to your business; this is a great way to do so.
Share important news
Once your business has a steady following on your business page, it’s an opportunity to keep clients up to date with what is going on behind the scenes. If you hire a media company in Essex they can provide you with specialist social media knowledge as well as an understanding of online tools which track the success of your Facebook page.
Improve client retention
We all know how important customer loyalty is in the modern day and how much of an impact the quality of your relationships can have on your business. If you want your clients to return, a great way to do this is using your Facebook business to improve communication between you and the consumer. If customers have queries or have a complaint, addressing the situation in a professional manner will paint your business in a positive light.
If you think you would benefit from the help of a digital marketing agency in Essexto keep your Facebook business page regularly updated, the team at VerriBerri are happy to help. For more information please see our website at http://verriberri.co.uk/