Pinterest: How To Grow Your Profile

Pinterest: How To Grow Your Profile

With more than 250 million active users, Pinterest is one of the most popular social media platforms. If you are new to Pinterest, now is the perfect time to learn how you can use this platform to grow your business.

The VerriBerri team, a marketing company in Essex, can create and manage your account whilst growing your following. This can lead to many benefits including driving sales, increasing interest and reaching a new audience.

Understand SEO

Pinterest is great for visual content. Whether you want to spark inspiration for an idea or create mood boards for a new project, there is a wide range of things you can pin on your profile. However Pinterest is more than just this and to successfully grow your profile you need to understand Pinterest SEO. Our marketing company can make this visual content be seen on search engines by using appropriate and relevant keywords.

Create compelling content

Similar to your other social media profiles, you want your Pinterest account to create current and varied content for your audience. This can include original posts, pins and images as well as following relevant topics and businesses. You must use professional and high quality photos for pins, and ensure you include some styling in your posts. If you have a particular theme around your business, it’s a good idea to follow trending topics and to create a professional business page. Another way to create engaging content is to connect with social media influencers and work with them to share your brand.

Explore rich pins

Pinterest has a feature where you can display more context about an idea on a pin; such as information on an app, product, recipe, and article. VerriBerri, digital marketing agency in Essex can help your business to utlise this feature. It is particularly useful if you are wanting to share more details about a product or if you want a call to action button to take the customer straight to the site where they can buy your product or service.

Understanding how to utilise pinterest for your marketing campaigns can be difficult. That’s where a social media management team can help. If you are interested in how the team at VerriBerri can help your business grow through social media management, please find out more here

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