Why Instagram Shouldn’t Be Ignored

Why Instagram Shouldn’t Be Ignored

I don’t think it really works for our audience.
My business doesn’t need Instagram.

These are just some of the responses we receive when asking to add Instagram to a business’s social media marketing strategy. While Instagram is over looked by many businesses, studies show that people can recall 65% of visual content that they see after three days. For written content, its only 10%.

These days, being memorable and engaging is crucial for brands. Here’s how and why VerriBerri, creative agency Essex, believes Instagram is a tool that your business cannot afford to ignore.

Utilise its USP

The real unique selling point of Instagram is its visual interface. Instagram is focused around visually appealing content. If your business offers a visual product or service, then it’s essential to use Instagram to your advantage.

The app now provides shoppable posts, where consumers can buy straight from your store without ever leaving the app. 30% of Instagram users have purchased a product they discovered on the network; which makes it a vital tool for increasing the sales of your business.

Customer Interaction

Visual posts produce 650% higher engagement than text only posts, making Instagram is a great tool for customer interaction and feedback. Just like Facebook and Twitter, visual posts allow you to like, comment, hashtag and directly message consumers. By doing this, you are able to analyse what your audience really thinks and feels about your business.

Whether it’s reposting user generated content or simply communicating with customers, interaction between you and your consumers encourages customer loyalty; while helping raise your brand awareness.

Brand Personality

If you’re looking for a way to inject some personality into your brand, Instagram is the platform for you. Stories are an excellent opportunity to advertise your brand by showing behind the scenes footage, competitions and influencer takeovers.

Social media management can be incredibly beneficial for your marketing campaigns but executing it effectively can be difficult. At VerriBerri, Essex PR and Marketing agency, we provide a variety of services, including social media marketing, public relations and organic SEO to help raise awareness of your brand. For more information, get in touch with our team today.

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