As people gain greater access to information about food production, they are becoming less and less inclined to use animal products. But it’s not just food that’s becoming vegan friendly. Last year, Liberty London reported a 73% increase in searches for ‘vegan beauty’ and cruelty free makeup generating more sales than any other product in the industry.
Vegan start-ups becoming increasingly popular within the beauty industry. As a result of this, VerriBerri, beauty marketing Essex, have produced a list of tips to help you successfully market your vegan beauty brand.
If you want to generate awareness about your vegan beauty brand, social media marketing is the way forward. Taking pictures that fit a theme and utilising user generated content is the best way to spread your brand message. You should also use a variety of industry and vegan related hashtags to attract the right audience to your page and remember to engage with your followers; that way you can build an online community.
If your social media looks good, but your website looked substandard, it’s unlikely you’ll make any sales. A website is a chance to make a great first impression. Your web design should look professional, with branding that matches the audience you wish to attract. It should also be user friendly to ensure users will return to your website; and prevent putting off potential customers.
Hire a Beauty PR Company
When it comes to vegan beauty, it’s vital to get your brand in front of the right audience. Consulting with beauty PR companies can help you create an innovative campaign that will not only increase brand awareness but help generate enquiries and sales.
Getting the word out about your Vegan beauty brand is harder than you think. As an Essex beauty PR agency, VerriBerri has represented a wide range of beauty PR clients; implementing campaigns that drive awareness and sales.
If you would like more information about our Essex beauty marketing and PR agency and how we can market your brand, get in touch with our team today.