Social media marketing is now the most popular form of advertising for hospitality businesses. Standing out from the crowd is now harder than ever. If you want to attract, engage and keep customers in today’s market; you’ll have to shake up your hospitality marketing campaigns.
Here at VerriBerri, Essex digital marketing agency, we highly encourage our hospitality clients to embrace social media marketing to create effective, digitally savvy, promotions. Here’s three marketing ideas for your bar business that VerriBerri believes will get customers through your door.
Video Content & Bar Games
Nothing is more popular than drinking games. Originating from American college life, beer pong has now become a popular drinking shindig and a more than rowdy UK bar trend. While bar games will bring people to your bar; using this for video content will enable you to attract a larger following and successfully capitalise on the trend.
If you want to increase your brand awareness and compete with bigger bars and nightclubs; using marketing automation is a great way to reach larger audiences. However, the key is to find a balance between the hard sell and creative posts. A social media marketing campaign can include attention-grabbing hashtags and promote food and drink specials; that keep people returning regularly.
User Generated Content
Simple hospitality marketing strategies have long proven their worth. But a successful digital marketing campaign helps you reach your targeted customers more efficiently; keeping them coming back for more.
Here at VerriBerri, Essex hospitality marketing agency, we pride ourselves on offering bespoke marketing services, including organic SEO and digital PR, with proven success in the hospitality industry.
If you would like more information about our marketing services, contact our award-winning team at VerriBerri today on 01376 386 850.