The fashion industry is a £66 billion industry. With thousands of brands in the UK alone, standing out from the competition can be tough.
Last year was dubbed ‘the year fashion got serious about sustainability”. Fashion brands are now shunning fast fashion in favour of eco-friendly, ethically made clothes for the increasingly eco-conscious consumer.
But the environmental clothing world is still incredibly competitive. So how do you ensure your brand stands out? VerriBerri, fashion PR agency, reveals how your sustainable fashion brand can maximise their impact.
Showcase Your Purpose
73% of millennials are willing to pay more for sustainable goods. If your brand has socially aware brand values, then consumers want to hear about it. One way to promote your fashion brand is through informative, yet creative, posts on Instagram.
Whether it’s creative infographics about solving environmental issues or creating videos about your brands purpose; social media marketing is key to successfully marketing your fashion brand.
Market A Lifestyle
People are now looking at how they can reduce their carbon footprint and live more sustainably. Showing your product action and how it fits into sustainable lifestyles is vital to ensure your brand stands out from the crowd.
Influencer marketing is a great way to achieve this. By partnering with influencers that align themselves with your brand values, you will be able to increase your brand awareness and stand out from competitors. Your brand will also be able to demonstrate to eco-conscious consumers that care more about sustainability than trends.
Tell Your Story Through Fashion PR
Fast Fashion lacks soul and stories. Sustainable brands are able to communicate a deeper story than enables them to stand out from the crowd.
Whether you sell silk skirts or cashmere scarves, spinning your sustainable selling point into an effective fashion PR article, will enable you to provide a richer background of your products. What’s more, your brand will also benefit from increased brand awareness and a positive consumer perception of your fashion brand.
If you would like to know more on how VerriBerri can assist with your Fashion Marketing & PR, then contact our award-winning team today on 01376 386850.