VerriBerri

Organic SEO: How PR Can Help

Organic SEO can no longer sit by itself ticking over. It needs to be used as part of a wider marketing approach. Studies show that PPC, Content marketing and social media marketing all have a significant impact on your SEO success. Arguably, PR is much bigger than any of these. Good PR can impact your … Read moreOrganic SEO: How PR Can Help

Hospitality PR: How Plastic Free Is A Marketing Revolution

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The war on plastic has been raging for years, from straws in drinks to cellophane on fruit. While it has created a challenge for hospitality businesses across the world, it has created an opportunity for brands to tap into the demand for plastic-free alternatives. As a food and Drink PR agency, VerriBerri understands the difficulties … Read moreHospitality PR: How Plastic Free Is A Marketing Revolution

Kids PR: Why Your Pregnancy Retreat Needs PR

If you type ‘babymoon’ into Instagram, you’ll find hundreds of beautiful mums to be advertising pregnancy retreats across the world. Last year, 16% of expectant parents went on a last minute get away, with a further 28% planning one in the future; the number expecting to rise in 2019. If you own or manage a … Read moreKids PR: Why Your Pregnancy Retreat Needs PR

Social Media Marketing: Is the Influencer Bubble Set to Burst

An influencer was caught out on social media after she failed to sell 36 t-shirts required to start her clothing line; despite having 2 million followers. People were quick to jump on this, with many claiming that the influencer bubble was set to burst. But just how accurate is this claim and what does it … Read moreSocial Media Marketing: Is the Influencer Bubble Set to Burst

Why Heck Sausages Proves Brands Need A PR Agency

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With a string of sausages draped around his neck, Boris Johnson posed for pictures at Heck’s Yorkshire factory; holding two packs of ‘Boris Bangers’ made in his honour. While the pro-Brexit conservative party leadership contender saw this as a great PR opportunity, the stunt was a complete failure; with Remainers now using the hashtag #BoycottHeck … Read moreWhy Heck Sausages Proves Brands Need A PR Agency

Why Reviews Are Important for Organic SEO

When it comes to business, reputation is everything. What people think and say about your business is vital to its success; not just in getting people through the door, but for your organic SEO. 93% of customers are influenced by online reviews, which makes them important for your business. With this in mind, here are … Read moreWhy Reviews Are Important for Organic SEO

Three Marketing Statistics Brands Need to Know

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The marketing world is ever-changing, with new trends, technology and tactics being developed every day. That’s why it’s vital that your business stays up to date with new developments in the marketing world; or else risk falling behind your competitors. At VerriBerri, Essex digital marketing agency, we’re always one step ahead when it comes to … Read moreThree Marketing Statistics Brands Need to Know

How Eco-Conscious Millennials Shaped Hospitality Marketing

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Millennials are the most environmentally- conscious generation to date, with 75% of them willing to pay extra for sustainable products. Studies show that millennial shoppers are willing to spend more on products and services; from brands that appear to be socially responsible in their hospitality marketing campaigns. With 75% of the consumer marketing predicted to … Read moreHow Eco-Conscious Millennials Shaped Hospitality Marketing