The marketing world is ever-changing, with new trends, technology and tactics being developed every day. That’s why it’s vital that your business stays up to date with new developments in the marketing world; or else risk falling behind your competitors.
At VerriBerri, Essex digital marketing agency, we’re always one step ahead when it comes to keeping brands relevant to their target audience. With this in mind, here are three marketing statistics brands need to know to keep up with the times.
Last year, MarTech reported that 70 – 80% of search engine users are ignoring the paid ads and are only focusing on organic results. Having a strong SEO strategy is vital for the success of your company. Without investing, your brand will struggle to get noticed on Google and keep up with competitors.
According to the Content Marketing Institute, 81% of B2B companies use blog as a content marketing strategy. While many businesses feel blogging is a waste of time, it’s actually incredibly effective in driving brand awareness and establishing your company as an expert in the industry. What’s more, blogging is a great way to increase your SEO ranking on Google; without paying over the odds for PPC.
If you’re brand isn’t on social media, then you’ll need to set up an account; and fast! Statistics by Hubspot reveal that there are currently 3.2 billion people on social media globally. Social media marketing is a fast, effective and cheap way to directly advertise to your audience. It’s also a great way to increase traffic to your website and further boost your SEO ranking on Google.
Keeping up with the latest marketing trends and processes might seem like a daunting task; especially with how quickly the industry develops and changes. By outsourcing your marketing to an Essex digital marketing agency like VerriBerri, you’ll benefit from a creative team with a variety of skills; to ensure your always ahead of the game.
If you would like more information on the services our creative agency offers, get in touch with our award-winning team today.