Why Reviews Are Important for Organic SEO

Why Reviews Are Important for Organic SEO

When it comes to business, reputation is everything. What people think and say about your business is vital to its success; not just in getting people through the door, but for your organic SEO.

93% of customers are influenced by online reviews, which makes them important for your business. With this in mind, here are three reasons why VerriBerri, Essex digital marketing agency, reviews are important for your organic SEO strategy.

Increase Business Rankings

Good reviews don’t just boost your ego. In fact, lots of good reviews can even help increase your business’s local rankings in search engines. Google currently displays the top three most relevant business for any given query. When someone searches for a business in your area that’s similar to yours, Google uses customer ratings to determine who it places in those top three spots.

More Clicks

Reviews mean more business – which means more clicks to your website. If a customer is looking for an online clothing store, if one has four stars and one has one, they will be more likely to click through to the one with a better rating. With positive reviews, your business will be more likely to get clicks through to the website. As a result of this, your business will quickly see an increase in sales and organic SEO ranking.


Good reviews don’t just increase your credibility on Google. While subjective, customer reviews are a reliable credibility score that let other potential customers know that your business is a good choice. This not only helps increase customer perception of your brand, but helps increase positive brand awareness and sales.

The more positive reviews you earn, the more online traffic and conversions you are going to get. If you’re looking to improve your presence as a brand, it’s worth investing in an award-winning digital marketing agency to help.

At VerriBerri, creative agency Essex, we provide a variety of services, including social media marketing and PR, to help drive traffic to your website and improve your SEO. If you would like more information about our services, get in touch with our team today.

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