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Hospitality PR: How Plastic Free Is A Marketing Revolution

Hospitality PR: How Plastic Free Is A Marketing Revolution

The war on plastic has been raging for years, from straws in drinks to cellophane on fruit. While it has created a challenge for hospitality businesses across the world, it has created an opportunity for brands to tap into the demand for plastic-free alternatives.

As a food and Drink PR agency, VerriBerri understands the difficulties brands face, especially when trying to appeal to the publics’ demand for less single-use plastic. With this in mind, our hospitality PR team reveal how brands have jumped onto the plastic-free movement and what this means for the hospitality industry.

Reusable Straws

After watching far too many videos of turtles suffering due to plastic straws, Turtle Savers saw a gap in the market; for people who enjoy a cold beverage but don’t want to contribute to the 9.5 billion plastic straws dumped into the ocean each year. As a result, Turtle Savers created metal, reusable straws for consumers to use with their drinks; resulting in a 205% search increase for others looking for the product.

Reusable Cups

The hospitality industry generates a tremendous amount of waste. According to The Independent, the UK throws away 2.5 billion disposable coffee cups every year. Consequently, KeepCup launched a reuse revolution by creating the world’s first barista standard reusable cup.

Why Plastic Free Is A Marketing Revolution?

When it comes to food and drink PR and marketing, plastic free is a huge selling point. 43% of people said they would stop buying goods that have packaging that cannot be reused or recycled; which means giving consumers what they want is more important than ever.

When it comes to the war on plastic, it is important to get the right message across about which side your on. At VerriBerri, Essex PR agency, we provide food and drink PR services to businesses within the hospitality sector; to ensure they reach the right audience with the right message.

For more information on how we can assist your hospitality PR needs, get in touch with our award-winning team today.

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