Organic SEO: How PR Can Help

Organic SEO: How PR Can Help

Organic SEO can no longer sit by itself ticking over. It needs to be used as part of a wider marketing approach. Studies show that PPC, Content marketing and social media marketing all have a significant impact on your SEO success.

Arguably, PR is much bigger than any of these. Good PR can impact your SEO performance more significantly than the above methods combined. With this in mind, VerriBerri, Essex PR agency, reveals how organic SEO and PR can combine forces to benefit your business as a whole.


Links are the most important ranking factors in Google. But according to Crazy Egg, getting good digital links is becoming increasingly difficult. PR is a great approach that can achieve links on some of the most powerful and influential websites. Coverage on national newspaper websites, niche magazines or even blogging websites can help elevate your organic SEO performance; benefitting your business long into the future.

Brand Recognition

Having a recognisable brand is vital to the success of your business. Getting your business featured on powerful third-party sites can help cement you as a trusted brand. By getting featured regularly on news websites, this will increase your brand recognition and increase your ranking on Google.

Reputation Management

Consumers will only want to buy from trusted websites. If they aren’t familiar with a website, they will often do a quick search to find reviews of that place. Unfortunately, even the best companies will have bad reviews.

By implementing a successful PR campaign, page 1 results are more likely to include third party sites that mention your brand. As a result, your website is viewed as trusted by Google and you are in more control of your online reputation.


Brands often make the mistake of diving into PR and immediately expecting national news coverage. Sadly, this isn’t always achievable. However, it’s essential to have the guidance of a professional team with experience in managing the public relations of brands.

At VerriBerri, PR Essex, we understand that SEO is the foundation to your marketing success. That’s why we provide a variety of digital marketing services to help benefit your organic SEO and build your ranking in Google.

If you would like more information about our PR and organic SEO services, get in touch with our award-winning team today.

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