If you haven’t seen Stranger Things yet, where have you been? Last week, the hit Netflix show launched its third season; conjuring up a buzz no show on the streaming platform has ever seen before.
But otherworldly creatures and 80’s nostalgia aren’t the only things that make the show great. Stranger Things owes a lot of its success to its savvy content marketing strategy. With this in mind, here are three ways Stranger Things takes marketing back to the future.
Audiences Love Nostalgia
According to The Guardian, pop culture is obsessed with the 1980s right now. From big hair to government conspiracies, Stranger Things plays up to the audiences love of 80’s nostalgia. Last summer, Stranger Things launched its #StrangerThursday’s as part of its social media marketing campaign. The campaign revealed eight poster designs that directly referenced popular films from the 1980s; including Star Wars, Alien and ET.
By tapping into pop culture’s nostalgic tendencies, Stranger Things was able to create a powerful content marketing campaign that targeted generations of people to the show.
Despite it’s 80’s themed show, Stranger Things still manages keeps its content fresh. During its season two campaign, Stranger Things published a 360 virtual reality video on YouTube where fans could explore the first floor of Will Byers home. Through this, Stranger Things was able to create an interactive content marketing campaign that allowed consumers to participate and engage with them.
Encourage Your Audiences To Care
Stranger Things campaign demonstrates how the brand is changing the way it markets to its audiences. By playing out a ‘Goonies meets ET’ narrative throughout its marketing strategy, Stranger Things was able to tap into the hearts and minds of its audiences and increase its brand awareness.
Stranger Things teaches us that looking back (or upside down) can make a huge difference to your content marketing strategy. At VerriBerri, Essex PR Agency, we pride ourselves on delivering a brand narrative that your consumers will care about and engage with.