Why PR Matters

Why PR Matters

As an Essex PR agency, we’re constantly asked the same question; why does PR matter. While it’s easy to say PR is good for getting brand exposure for your business, it’s far more complex than people first realise. 

According to the Chartered Institute for Public Relations, every brand depends on it’s reputation to survive. For brands, it shouldn’t be a question of why you need PR, but rather why PR matters to your business. With this in mind, here are three reasons why VerriBerri, Essex PR agency, believes PR matters to businesses.

Increase SEO Ranking

PR is renowned for increasing brand awareness. But good PR can also help contribute to your search engine ranking. If you’re looking for a way to improve your organic SEO ranking, PR is a great way forward. Not only are your articles featured on high ranking websites, that receive a significant number of visitors, they also provide a link back to your website. As a result, utilising PR is an effective way to achieve good backlinks that contribute to a successful SEO strategy.

Builds Your Credibility

Credibility is the key to success in any industry. However, businesses often find establishing themselves as a credible and trustworthy brand to be difficult. Consequently, PR can help create a series of publications and events surrounding your brand to help build your credibility within your chosen industry. This means you can continue to build trust among both consumers and businesses.

Start A Conversation

PR is more than article writing and creating glitzy events. Having a good PR strategy enables you to start a conversation about a topic your brand is passionate about. As a result, PR allows you to establish your businesses as a force for good by voicing your opinion about things that matter in society.

At VerriBerri, Essex PR Agency, we understand that starting a conversation with your target audience can be difficult. That’s why we specialise in providing effective PR campaigns in Essex and beyond to ensure you connect with your audience on a personal level to successfully help your business get your brand message across.

For more information about how our PR agency can help with your campaigns, get in touch with our Essex PR team today on +441376 386850.

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