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Essex PR: How to Recover from a PR Disaster

Essex PR: How to Recover from a PR Disaster

When it comes to business, your reputation is everything and when a PR crisis hits, how your company handles it can make or break your brand. Thanks to social media, your customers are now the judge, jury and executioner when your brand suffers a PR disaster. Even the smallest mistake can quickly snowball into a crisis.

As an Essex PR agency, VerriBerri understands that dealing with a PR crisis can be incredibly stressful for business owners, especially smaller business. With this in mind, here’s three ways your brand can recover from a PR disaster.

Don’t Ignore the Problem

Despite the saying, silence isn’t golden when it comes to a PR crisis. According to Forbes, the worst thing a brand can do during a PR crisis is stay silent on the issue. Your customers are talking and your silence is only making the problem worse. As soon as the problem becomes public knowledge, make sure to jump to address the issue; to ensure your customers see you’re taking a step in the right direction.

Take Responsibility for Your Mistake

If you made a mistake that has resulted in a PR crisis, it’s important that you take responsibility. While your first impulse might be to turn off comments or shut down customers making allegations against you, it’s vital to avoid this. To avoid making the situation worse, accept responsibility for the mistake while politely engaging with your audience; to let them know you’re taking the appropriate action to resolve it.

Hire A PR Agency

For businesses, a PR crisis can be incredibly difficult to deal with, without the experience and expertise in handling public opinions. By outsourcing to a PR agency, you’ll be able to benefit from a highly experienced team; with years of experience in dealing with PR crisis’.

Here at VerriBerri, PR Essex, we provide a crisis management service that allows you to focus on your business, while we deal with the problem at hand. Our Essex PR team utilises their extensive media contacts; to spread positive messages about your brand to help ease the crisis and get your brand back on track.

If you would like more information about our Essex media company, get in touch with our team today on 01376 386850

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