The last thing you think of when you think Boris Johnson is ‘PR Genius’. But believe us when we say the new Prime Minister knows exactly what he’s doing when it comes to public perception and handling a PR crisis.
Here at Essex PR Agency, VerriBerri, we know that handling your public perception can be difficult; especially when you’re a prominent public figure. With this in mind,
Image Is Everything
For most brands, a polished image is everything. Boris Johnson, however, is far from this as his bumbling persona has worked well with the public for many years. In fact, journalists have even reported that he used to mess up his hair before public appearances to seem more relatable. As a result, this teaches us that brands, who are more personal and relatable, fair better with public audiences; than those with a more ‘corporate’ appeal.
Diverting Negative Press
For brands who have previously faced a PR crisis, you’ll know that diverting negative press is vital for the survival of your brand. Boris Johnson knows this better than anyone. In fact, if you type ‘Boris Bus’ into Google, the first 10 results consist of his humorous interview about building toy buses in his spare time; rather than his controversial Brexit bus. This teaches us that the right words, said in the right place, can quickly change how your audience perceives you; illustrating the importance of a PR strategy.
Publicity stunts are a great way to change the perception of a brand; a tactic Boris Johnson knows too well. When he has said something terrible in public, he is quick to use a publicity stunt to show off his bumbling persona and divert the media attention. From cups of tea to getting stuck on the Olympic zipliner; there’s nothing this man hasn’t tried (and humorously failed) to distract the media from the bigger story.
Whether you love him or hate him, there’s no denying that Boris Johnson is incredibly talented at controlling his public persona. However, many businesses struggle to emulate these tactics for their own brand.
Here at VerriBerri, Essex marketing company, our Essex PR team
For more information about our Essex PR services, get in touch with our team today on 01376 386 850.