Three Signs It’s Time For A New PR Agency

Three Signs It’s Time For A New PR Agency

Outsourcing the promotion of your business to a digital PR agency is one of the most effective ways to raise awareness of your brand. The main difficulty is finding the right PR agency for you. You will want to ensure they have experience in your industry; are a trustworthy team and great communicators.

With this in mind, VerriBerri, creative agency Essex, reveal three signs that show it may be time to find a new PR agency.

Struggling to secure new leads

The first thing you should expect from a good PR agency, is their ability to consistently secure your business coverage in relevant publications. Each month your PR agency should look to achieve the amount of leads you have specified and budgeted for. If they are unable to consistently provide new leads for your brand; it’s time to look elsewhere.

Unable to achieve high quality leads

As well as achieving new leads, it’s vital that the leads achieved are of a high quality, to ensure they are valuable for your business. Not only does the publication need to be relevant but the quality of the publication will define the strength of the backlink and what it can do to improve your SEO.

Small publications can contribute towards your organic SEO and help to raise brand awareness. But if you have a great product or service, you’ll want to see your name in national publications too. Hire a PR agency that has strong connections within the industry and can secure your brand features in your desired publications.

Static ideas with the inability to change

Consistently generating fresh ideas that help your business stand out from its competitors can be challenging. But when your PR agency is unable to come up with new ideas to promote your business; it’s time to make the switch. A good PR agency should be able to produce new and unique ideas; that help take your business to the next level.

Here at VerriBerri, PR agency Essex, we provide a variety of services; including crisis management and support with product launches; to ensure you raise your brand awareness and stand out from the crowd.

If you’re looking for fresh ideas to help take your business to the next level; contact our award-winning Essex PR team today on 01376 386850.

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