With the end of the year in sight, now is a great time to look back and reflect on what your business has been doing and find ways to improve your social media marketing strategy.
The past year has seen some big changes to the way brands are marketing themselves on social media. As a result, VerriBerri, Essex media company, reveals the three ways social media has changed this year and what that means for brands.
Audiences Love A Good Listener
2019 has shown that audiences love brands who address their societal concerns through their social media marketing campaigns. From sustainability to social injustice, brands are now becoming ‘woke’ to the concerns of its consumers and addressing them directly through engaging posts online. As a result, brands are now able to increase their reach and become an invaluable resource of information to their audience.
Video Is Increasingly Popular
This year has seen a rise in the use of videos for social media marketing. According to Wordstream, videos get 1200% more shares than image and text, making them a great way to actively engage with your audience. From announcing the release of a new product to offering tips; videos are a reliable way of reaching a wider audience in an entertaining way.
Micro Influencers Are The Way Forward
Since the release of the Fyre Festival documentary in January, brands have been shunning the larger influencers in favour of smaller, micro-influencers to help drive their social media marketing campaigns. While celebrities are still favoured, brands are focusing on influencers with a smaller following; but higher engagement rate as these have proved more reliable in securing conversions.
Just like Fyre Festival, many brands find it easy to throw money at a social media marketing campaign; but often see little results. Without a clear and concise strategy, businesses will struggle to increase their reach and engagement with their audiences; further damaging their conversion rates.
At VerriBerri, Essex digital marketing agency, we understand the difficulties brands can have with increasing their conversion rates. That’s why we offer a variety of services; including organic SEO and digital