Pinterest Marketing Agency . When we think of social media platforms, Twitter, Facebook and Instagram are the ones that spring to mind. But have you ever considered Pinterest marketing?
Our Essex Social Media Marketing Agency work with clients all over the UK who utilise Pinterest in their strategies. We understand that choosing the right social media platform for your business can be difficult.
Here’s our guide to Pinterest marketing campaigns.
Created in 2010, Pinterest is an online application designed for information, images and infographics. Although it has now become a source of inspiration for wedding receptions, luxury bedroom designs and unnecessarily-complicated arts and crafts. Despite being a visually powerful platform; it does not scream ‘post your ad here’. This is a refreshing break from other social networks do, making Pinterest a bit of a social media outsider.
However, with more than 200 million active ‘pinners’ worldwide, are companies missing a trick when it comes to using Pinterest in their social media marketing strategy?
There are reported to be 100 billion pinned images and two billion ‘boards’ (collections of pins on an online mood board). Plus, Pinterest has over 130 million visual searches made on the site every month – most of them relating to furniture, home decor and style.
Who uses Pinterest?
Everyone! Interior designers and fashion brands could benefit from using the site to promote their brand. The content marketing team at VerriBerri would strongly suggest Pinterest marketing for certain industries. Another great example would be food and drink.
For example, Swedish furniture retailer, IKEA, has an official Pinterest page. They share “inspiration, tips and ideas to help make every day wonderful.” They have 69,000 followers 641,000 monthly unique viewers on the website.
Pinterest can be useful for companies who want to create boards with content for both visual appeal and consumer value. This isn’t just for the home decoration sector. Retailers and brands can put the site to use in order to boost sales and engage with customers.
Pinterest can be useful for companies who want to create boards with content for both visual appeal and consumer value. This isn’t just for the home decoration sector. Retailers and brands can put the site to use in order to boost sales and engage with customers.
Just like Twitter and Facebook, brands are able to create ‘promoted pins’. These are just like regular pins – except retailers pay for them so they are seen by more potential customers. These promotional pins will appear on the website where a consumer is more likely to notice them i.e. the top of the search category.
Pinterest has also launched a ‘shopping ads’ feature, which allows brands to target users who have already ‘pinned’ products they like. For example, when users hover over a tagged product, it will show a link to your website where users can purchase the item.
With most companies going down the route of creating content such as blogs to create organic SEO anyway why wouldn’t they want to generate some Pinterest interest?
Could Pinterest be the secret to your social media marketing success?
- By the end of 2019, there were 291 million active users on Pinterest every month.
- 93% of Pinterest users use the tool to decide what to buy online.
- A further 70% say that they discover new products because of what they see on the platform.
Did you know that using Pinterest you can drive traffic to your website? To do this you need to be producing great Pinterest friendly content. Just like any other content marketing strategy; the success or failure of your efforts starts and stops with the quality of content produced. By putting out great content on the platform you are more likely to get people wanting more from your brand and heading over to your website.
A lot of SEO and content marketers aren’t jumping on the Pinterest train. Why? Due to the lack of knowledge; or the preconception they have that it’s for bloggers. However, this means it is a prime opportunity to utilise the platform as you will find that compared to other social media marketing channels. Pinterest is a lot less crowded and therefore easier to get noticed.
One of the most important factors when trying to get noticed on Pinterest is how attention-grabbing your pin graphics are. If you create some great graphics, you are more likely to have users re-pin your content. By people re-pinning your content you are gaining more organic exposure to prospects.
If you would like to know more on how our Pinterest marketing agency can help you create content marketing strategies for your brand; that can drive traffic to your website and increase your sales, then contact our award-winning team on 01376 386850 or click here.